This is major. Sephora
Just months after opening a huge new store in Santa Monica, CA, best-selling Korean beauty brand Innisfree is expanding into Sephora. Now there are even more places to pick up the Amore Pacific-owned brand’s serums, face masks, moisturizers, face washes, toners, sleeping masks and more. Though makeup, haircare and body products will be exclusive to Innisfree locations and its website, Sephora will sell 30+ of its most popular skincare.
If you’re not familiar with Innisfree, here’s what you need to know. A whopping 80 percent of the brand’s ingredients are naturally-derived and responsibly sourced from the South Korean island of Jeju. Its innovative ingredients include things like lava seawater and volcanic clusters, which can help naturally absorb excess oil in the skin. Each ingredient has a distinct purpose and usually anti-aging benefits. Innisfree is also best known for its five-step Korean skincare routine.
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