A boozy drink that will help you avoid any hangovers
The back story: When it comes to imbibing, Americans are increasingly opting for lower-alcohol options these days, if not forgoing the booze altogether. Last year, Ketel One rolled out a Botanical line that was just 30% alcohol by volume versus the more standard 40%. And in New York City, alcohol-free “bars” are suddenly all the rage.
On top of that, the company, which produces its spirits in California, says it is aiming to create products that use all-nature ingredients — Chardonnay grapes, juice from fresh lemons, etc. — with a limited amount of sugar. And yes, other products are planned beyond the initial aperitif. What we think about it: Haus is clearly about a branding style and sensibility — the bottle’s sleek design makes a statement unto itself. But the actual liquid is quite good — a slightly fruity, slightly herbaceous sip characterized by a remarkably clean, pure taste. The Haus team says you should pick up notes of lemon, grapefruit and elderflower.
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