Not all fabrics are created equal.
The evolved brand positioning of Cordura’s “Advanced Fabrics” seeks to build brand awareness around the creators and consumers of high-performance apparel. To showcase the fabric’s versatility and durability, its campaign communicates a message of human persistence shown through high-risk action-packed video and static content, alongside digital advertising, social media and a dedicated landing page.
But the human element of determination is what elevates the role of Cordura fabric. Jackson Pettit, global marketing director, Cordura, told WWD, “The core of this campaign is really connecting our journey of developing advanced fabrics and the journey of consumers putting them to the test. For us, it’s ultimately a journey of persistence.
Cordura fabrics test durability through their applications in tough environments. Photo courtesy of Cordura brand.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Jay-Z’s Cannabis Brand Caliva Just Opened a Deli-Style Boutique in CaliforniaThe celebrated musician and entrepreneur is involved with a California-based cannabis company launching a retro concept shop.
Leer más »
Former Iconix Brand CEO charged with accounting fraud in U.S.Iconix Brand Group Inc founder and former Chief Executive Officer Neil Cole has ...
Leer más »
‘The Marvelous Mrs. Maisel’ Team On A ‘Brand New Chapter’ In Season 3If Midge Maisel wants to be successful as a standup comedian, her portrayer Rachel Brosnahan says, “she’s going to have to give up her personal life. She’s going to have to go at …
Leer más »
Finally, a Fashion Brand Is Serving FriesBottega Veneta is (temporarily) taking over Miami’s historic 11th Street Diner
Leer más »
Netflix’s NSFW Tweet Goes Viral With Brand Accounts Leading ResponsesMajor brands across virtually every industry have chimed in with their brand slogans.
Leer más »
We Now Know The Makeup Brand Donald Trump Uses to Get His Face So OrangeThe White House has strenuously denied that Donald Trump uses anything to achieve his trademark orange glow except for his “good genes,” despite incontrovertible evidence to the contrary. But now, thanks to a report from the Washington Post, as well as a very canny marketing trick, we now have a lead on the exact product he slathers on his face to maintain his leathery visage—Bronx Colors Boosting Hydrating Concealer in the shade Orange BHC06.
Leer más »