.sufferfestbeer is made by athletes for athletes WillSweatForBeer 🍻
After a lot of complaining, my boyfriend at the time—now my husband—signed me up and got me a beer-making course for my birthday. He challenged me, and I think the last thing you want to do is challenge an athlete. He wanted me to make a beer that I actually liked and that I was proud of.
As I started going through the motions of trying to figure out how to start a company and get licenses, all these awful trials and tribulations, I thought there’s no better word to describe building a beer company this day and age than sufferfest. These are ingredients that we know from our experience as healthy and active consumers and from listening to the demands and asks of our very own community of runners and climbers and swimmers and surfers and cyclists that they’re looking for. These added components allow someone to maybe pick up a beer instead of a handful of peanuts or gummy bears and Gatorade at the end of a workout.Some people will stop drinking leading up to a race or an athletic event.
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