Cannabis earns Modesto, California more tax money than tourism. So now Modesto is trying to use its cannabis dispensaries as a tourism draw.
Judging by the city’s books, promoting weed was the smartest move. About 40 percent of the customer base at the city’s roughly two dozen cannabis dispensaries are from out of town, according to the Bee.according to budget documents391492 01: A view of the archway leading into the city of Modesto July 5, 2001 in Modesto, CA.
Modeled on similar promotion schemes seen around the country for local beer, wine, or coffee industries, Modesto’s “” stops a little short of offering deals at local dispensaries, in the same way a town might promote a winery. Instead, for now, it’s more “educational,” city officials said—which, in a city that’s relatively recently embraced its legal cannabis industry, is probably a smart move. In addition to official encouragement to patronize Modesto’s legal cannabis stores rather than unlicensed sources, anyone who signed up for a CannaPass could pick up some stickers, a grinder, and a lighter from the local Cookies dispensary.
Modest, maybe, but a deliberate slow start. And compared to where Modesto was a decade ago, it’s progress.
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