This college recruitment tool could be reinforcing bias, study says

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This college recruitment tool could be reinforcing bias, study says
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Students in low-resource school districts are at a disadvantage in receiving college marketing because of the biased design of a recruitment service, reports say.

“These lists are slowly running their course,” said Angel B. Pérez, chief executive of the National Association for College Admission Counseling. “It’s time to think bigger. Let’s not tweak around the edges. Let’s create a new process that works for the kinds of students we’re serving today.

As for the underlying data, the College Board said its student search service is available for anyone who opts in through its college-planning website, BigFuture, not just those who take tests. What’s more, students whose information it collects through testing are a large, diverse population, according to the company.

disproportionately excluded students of color attending predominantly non-White high schools, according to the study.

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