Town leaders are tackling a problem that has bedeviled popular resort areas in mountainous western Colorado for decades: how to save organic local uniqueness as hordes move in and do things differently.
The Colorado town of Granby on the far side of Rocky Mountain National Park is launching an anti-corporate “independence” identity campaign — fighting to keep local control and protect nature as tourists, recreationists, house hunters and others transform the state.
“You can say ‘no’ to development,” said Stavney, a former construction project manager, mayor and county commissioner, suggesting preservation efforts derided as NIMBYism may reflect well-meaning efforts “by people who care and are really passionate about their places” to protect them. Granby officials conducting the survey “just kept hearing, over and over, that Granby does not want to become Summit County. We don’t want to be a corporate-owned town,” Huber said, referring to the high-traffic resorts along Interstate 70.
“Disconnect from man-made curated experiences and sit by an alpine lake, let your kids explore nature, and enjoy a simpler time. We are a town of locals who welcome visitors.” Family-owned restaurants in Granby likely serve better food than chain restaurants, residents here say. Granby businesses to be featured in the “this is independence” ad campaign include Two Pines Supply, where customers looking for tents are likely to find about 10 varieties compared with 75 in Denver’s Recreational Equipment Incorporated, Two Pines owner Chris Olivier said.
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