Collina Strada took a farm-to-face approach to beauty at NYFW
Photo: WWD/Shutterstock At the spring 2020 Collina Strada show, makeup artist Allie Smith took a farm-to-face approach to beauty. In addition to makeup, the models also wore vegetables. Several went out with thinly cut slivers of cucumber and radish placed across their forehead, cheeks, and chins. One received a trellis of cucumbers crawling up her neck, another a robust radish brow .
But are the cucumbers local? They are. The makeup look ties into the show’s theme of sustainability. Showgoers were asked, “Who are you in the farmers’ market?” and the backdrop featured imperfect and “ugly” produce from Misfits Market, some of which the models carried as props. Some models even had gentle farmers’ market tans — the light coloring you might get if you spend too long deliberating between Jonagold and Gala apples on Saturday morning. True to the brand’s love of unexpected, exuberant coloring, some of them wore tiny clumps of neon lashes. And a few lucky models, like Ali Michael, were painted with “nostril art.” Makeup artists used three shades of eyeliner and traced around the holes to create a rainbow look that was on, in, and up the nose.
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