Does this unhinged tourism ad with Zac Efron and Jessica Alba make you want to go to Dubai?
Photo-Illustration: by The Cut; Photos: Getty Images What’s keeping you from traveling to Dubai, hmm? Is it the expense? The ongoing pandemic? Are you sure it’s not because hot celebrities have yet to tell you to go to Dubai? Okay, but does it change your mind to know that Zac Efron and Jessica Alba are featured in a new ad for Dubai? No? Huh. Well, I’m out of ideas then.
The ad looks as expensive as it does unhinged. While it features a couple well-known landmarks like the Burj Khalifa and the Museum of the Future’s glowing NuvaRing, you barely see any of the city at all. It’s mostly Alba telling Efron, “You’re always putting work first,” and the two of them parachuting off a helipad atop the Burj Al Arab.
If I may, I have some notes for any and all future tourism ads: instead of Efron punching people in a restaurant, why not show him eating complete shit while running on a beach? I would book international travel to pose next to the spot in the sand where Zac Efron did a big fall. Also, I question the casting choice. Perhaps next time, he could be featured alongside his beefy bestie the Rock.
Unfortunately, this fake-movie trailer for the Dubai pales in comparison to its superior predecessor: Australia’s fake-movie trailer, which, I will admit, did initially seem like a real movie to me. Did that ad inspire me to travel Down Under? Absolutely not, but at least it was fun to watch. Regardless, I will not be seeing the fake Dubai movie in person and will just *wait for it to stream for free.
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