Howie Busch, founder of DudeRobe, was never a fan of bathrobes. That is, until he reengineered the post-shower staple to look like sweatpants and hoodies. Busch pitched the company to 'Shark Tank,' seeking $150,000 in exchange for an 18% stake.
Though"Shark Tank" has seen its fair share of crazy ideas, sometimes it's the simple ones that catch on with the public. DudeRobe, a modern bathrobe designed for men, while simplistic in theory, isn't your average post-shower attire.
"There are two kinds of guys in the world: guys who wear robes and guys who wouldn't be caught dead in them. DudeRobe is actually for both," Busch said on season 9 of"Shark Tank." The Sharks were interested to learn more about Busch's background – and much to their surprise, a big missed opportunity took place his first year of law school, well before he reengineered the bathrobe.
Looking back now, Busch said he enjoyed everything about his experience on"Shark Tank." With only three months post-Kickstarter, it was a big step for the company.
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