Fantasy football start-up thinks it can beat ESPN and Yahoo by catering to women and casual fans
The start-up consciously chose to hire an all-female design team and many staffers who have never played fantasy sports before as a way to build a product that's more inclusive of casual sports fans.
That's why Nan Wang, the CEO of Sleeper, hired Yen and her all-female team to design the look and feel of his company's website and app. Appealing to women, casual fans and first-time fantasy players is critical to Sleeper's strategy. In fantasy sports parlance, a "sleeper" is an under-the-radar player that has the potential to outperform his more established counterparts. That's how the start-up sees itself in taking on Yahoo and ESPN.
Sleeper tells users it is committed to running an ad-free service, so it's turning to payments instead. It's the same business model as Fortnite Battle Royale, the free online game that makes money by charging users for accessories to customize their characters. Smith-Schuster is the first NFL player to partner with the start-up, and earlier this month, he held a"I'm all about doing things differently and being on the new trends as they come up," Smith-Schuster told CNBC in an email. "I see Sleeper as being one of the biggest platforms for sports fans in the future."
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