This Fashion Brand Wants Customers To Do More Than Just Shop At Its New Location

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This Fashion Brand Wants Customers To Do More Than Just Shop At Its New Location
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A London-based brand that makes workwear meant to be comfortable and eco-friendly:

London-based brand Dai has a pop-up shop in Marylebone that brings fashion and sustainability together., a London-based brand that makes office wear as comfortable as going to yoga, has a new shop near Marylebone. But it’s not just about selling clothes.

Yet, as she dove deeper into the experience of sourcing fabrics, Dai became more interested in working with partners that thought about their environmental footprint.Marija Vainilaviciute/ Dai Thus, alongside the clothes, is a simple installation of see-through cubes, illustrating the process of how modal, one of their newest fabrics, is produced from beechwood to fiber to a finished garment.

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