This Instagram is the ultimate cheat sheet for sourcing your next eco-friendly fit.
While any action is better than none, these initiatives beg the question: are fast fashion and luxury giants really to be trusted with the responsibility of leading the charge here? Can we truly depend on these profit-driven enterprises to put ethical obligations above corporate greed? To get to grips with how we can make real changes from within the industry, it’s the smaller voices that have often proved to be the most convincing.
The result is Future Dust, an Instagram account spotlighting and cataloguing pieces by some of today’s most exciting designers, all of whom prioritise cutting-edge design as highly as responsible production. “I chose the name Future Dust because, whether we like it or not, everything we make and buy will someday be worthless,” Alec explains. “Once you accept that, then the importance of responsible consumption becomes so much clearer.
There are also, he notes, plenty of brands who have been working responsibly for decades that can be used as a blueprint for newcomers, some of them more unlikely than others; high on Alec’s list, for example, is the outdoor clothing label that has enjoyed a new lease of life thanks to the dadcore trend, Patagonia. “Responsibility is in the brand’s DNA,” says Alec. “Every business should be aspiring to work the way Patagonia do.
The tricky balance between spotlighting designers who are approaching the problem with resourcefulness and creativity, while also not wanting to contribute further to the relentless pace of the fashion cycle is a conundrum Alec is well aware of, and one he’s trying to navigate responsibly. “One thing I really need to stress is that we cannot shop our way out of the climate crisis,” he says. “Buying even the most ‘sustainable’ product in the world will not solve that.
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