This investor explains how she helped Ring through a crisis before Amazon bought it for $1 billion — and says it's a good argument against mega-investors like SoftBank

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This investor explains how she helped Ring through a crisis before Amazon bought it for $1 billion — and says it's a good argument against mega-investors like SoftBank
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UpFront Venture Partner Kara Nortman said there's something to be appreciated about the depth of the relationship between early investors and startups.

In a world where mega-investors like SoftBank write $100 million checks from SoftBank, UpFront Ventures Partner Kara Nortman says there's still a need for early-stage investors.

The lesson? Early stage investors will stick with the companies they believe in when others turn away, Nortman said.BEVERLY HILLS— If you want to know the value of early stage venture capital in a world where mega-investors like SoftBank regularly write $100 million checks, look no further than a moment of crisis.

Ring, the video doorbell company, ultimately got acquired by Amazon for $1 billion in 2018. But just a few months before, the future of the company was in jeopardy due to a skittish late stage investor.

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