This might send you to the salon.
study. The researchers analyzed the preferences of more than 1,900 male and female students at the university through a survey that also collected background data such as their own hair color, as well as the hair color of their parents and significant others. According to the study, men and women both viewed people with brunette hair color as more attractive than those with any other hue.
"Red hair was the least common hair color of the population and all individuals preferred it the least when compared to brunette and blonde hair colors. Despite this apparent strong dislike for females with red hair, males and females did choose red hair twice as much as the prevalence of red hair in the sample population," the researchers noted in their study. Only 3 percent of the female population had red hair, but both females and males preferred it at a higher rate of 6 percent.
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