Becca Universal Coverage 24 Hour Foundation is going from 24 shades to 42, and the founder of Cocoa Swatches approves.
, Amaka has tested out hundreds of shades designed for people of color. It's a gig that's let Amaka to develop a sort of test for knowing when, as she tellsAmaka is committed to helping her fellow beauty lovers find their perfect shade and coverage, which is why it's especially notable when she lends her support to a new launch.
The extension does mean an uptick in shade count, but Becca has plenty of experience in inclusive shade ranges. The brand has been around for almost 20 years, and since launch, it has released products with a 50-50 shade split: Half the foundations cover light-to-medium shades, the other half are medium-to-dark options. The additional Universal Coverage 24 Hour Foundation shades aren't about getting more of the population covered, they're about covering us allBe Seen.
"We see a lot of foundation extensions that just feels like the brand is throwing a large number of shades at you, and you still feel lost," says Amaka. "This is a reminder that there are real people behind the shades."of warm, cool, and neutral to make the color-matching so precise that, according to its own research, 96 percent of consumers found their perfect shade.
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