Puff, puff, pass (the primer).
, any food you can imagine, skin care, and is establishing itself as a luxury item. While more research is needed, so far studies and anecdotal evidence suggest that CBD can treat anxiety, pain, insomnia, and acts as an anti-inflammatory. These properties lend well to skin care, which, according to Kush Queen CEO and founder Olivia Alexander, is why the first product in the line is a primer.
Foro Blur is just the first of several makeup launches from Kingdm. According to Alexander, a setting spray is set to launch on October 1, a foundation on November 1 , and an eye shadow palette is currently under development. Everything is formulated and made in Los Angeles. Versions of the CBD-only products will be available online for everyone to buy, however, Kush Queen is also working on a version which contains THC to be sold in dispensaries in legal states. While the"Especially the foundation, it really does get you high," she tells. "That's really what I'm most excited about, not only the creation of a beauty product inside a dispensary but seeing how far we can push this boundary of experimental beauty.
"I don't want people to think that we woke up and were like, 'Let's put CBD in everything!' Because it just doesn't always make sense," Alexander says. "We can look at makeup not just as a way to make us feel better, but as products that are working for you while you wear them." While CBD can work, due to lack of regulation and hype, the cannabinoid runs the risk of coming off as a phony if customers buy a product that doesn't need the ingredient but is filled with low-grade cannabinoids anyway, and as a result, write it off and miss out on the real benefits. It's refreshing to see a beauty brand take its time in efforts to make a good product rather than rush to make one that sells but doesn't deliver.
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