It seems like this chain is always up to something...
Far from a fluke, though, some customers have speculated that Subway's coupon program is
—a cheap way to get consumers into stores in the hopes they'll make the purchase anyway once they're already there.under conditions of anonymity, the recent spate of rejected Subway coupons isn't a bait-and-switch for customers, but only the latest development in a years-long conflict between the company and its franchisees.
According to information he shared, Subway runs discounts without much input from franchisees, which often ends up being to their detriment. Whether or not a certain promotion makes financial sense for individual stores, Subway will print and distribute the coupons anyway. For this reason, many operators simply refuse to accept them.
"It would be one thing if corporate was subsidizing the promotions with kickbacks to the franchisees but they are not," he explains."They expect franchisees to sell $16-worth of product for $8. That is not a sustainable business model. All so that Subway can boost their gross sales and increase royalty payments."
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