This GivingTuesday , consider a gift that keeps giving: a donation to your favorite charity every time President Donald Trump tweets.
For this Giving Tuesday, consider a gift that keeps giving: a donation to your favored cause every time President Donald Trump tweets.
“Building a habit is hard, especially a habit that involves giving money away,” said Nick Fitz, founder and CEO of the Oakland, Calif.-based charity platform that rolled out just in time for Giving Tuesday. Momentum users can also choose from an array of pre-set “rules.” One arrangement generates donations for “women’s empowerment” every time Beyoncé posts a photo on Instagram FB, -0.44%. Another makes donations to organizations addressing climate change every time the user catches a ride with Uber UBER, +0.14% or Lyft LYFT, +0.25%.
Apps like Momentum are one way nonprofits can nudge along a younger demographic that might not be used writing a check once a year, or have the financial means for a larger donation. Research shows fewer Americans are donating to charity on the whole, compared to almost two decades ago. Millennials especially are giving less after growing up in the Great Recession and with less disposable money ready for charitable giving.
The Coin Up app rounds up a user’s everyday purchases and sends the rounded up digital spare change to the user’s chosen charity. For example, users can buy a sandwich for $6.50, and then the extra 50 cents will go to the chosen charity. Like Momentum, Coin Up users can set contribution limits.
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