This new beauty brand is a game-changer for anyone with shaky hands.
When developing Guide Beauty's product applicators and packaging, Bryant worked with a team that specializes in human factors and ergonomics. "It was an incredible process because we were breaking down the principles of human-factors engineering and the mechanics of makeup application," says Bryant. "We weren't just focused on how to physically apply makeup, but what it takes to do it with precision.
"Great makeup application is a mix of tools and formulas together, and the formulas were approached across multiple layers," explains Bryant. "For the Guide Line eyeliner, we needed to press a different type of cream that still had that rich color payoff, but it needed to be pressed a little firmer so when the user glides the Guide Wand along the lash line, it picks up the right amount of liner. That way the user doesn't have to think about that process.
To land on final product designs that would help the widest range of people with physical limitations, the prototypes were tested by users with extreme challenges like arthritis, essential tremors, and multiple sclerosis. "Grip and stability was what we could help with the most, so when we brought those users in, we would hear the designs made it easier to apply makeup than before," says Bryant. "We knew we were onto something early on, but fine-tuning it took the most time." . Keep scrolling for a closer look at the brand's first three makeup products.
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