As a red carpet host, Wearing heels for hours left Dana Ward with painful blisters, cuts and burns no matter how hard she tried to prevent them. With her line Barefoot Scientist, she had developed formulas to help prevent those blisters, burns and tears.
Dana Ward spent countless hours conducting on-camera interviews at red carpet premieres and events. Wearing heels for hours left Ward with painful blisters, cuts and burns no matter how hard she tried to prevent them. After starting a media company, Ward couldn’t shake off the idea she had to make a product to prevent her biggest pet peeve of blisters and burns after long hours in heels.
But do consumers seek out skincare for their feet? According to Ward educating the consumer especially in this new space has been key for their success. “Education is a significant part of the consumer journey for our brand. While there is excellent validation in the medical industry with podiatry and people who actually seek out specific treatment for foot issues, we want to incite a new behavior for a large segment of people.
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