Blume wants you to celebrate your skin, no matter what.
about the campaign. "It doesn't need to be taboo or awkward to talk about considering what a common experience it is for so many people, no matter our age, colour, gender, or size," the post reads. "Let's not forget, we're human. The conversations we have around acne should be uplifting, and having you join us here right now is an awesome way to start this journey for yourself and those around you.
Blume surveyed 1,000 people about acne. The results, sadly, aren't surprising. Sixty-four percent of respondents described beauty as having clear skin, 41 percent said they've avoided social events due toThe point of Celebrate Skin, says the brand, is to normalize"Acne absolutely can adversely affect quality of life, self-esteem, and mood just like other chronic health conditions such as high blood pressure, diabetes, psoriasis, and eczema,"Allure.
"I think part of this is that acne is something that we physically see every day on our skin, so we have a constant reminder of it, in addition to potential permanent physical scars it can leave behind. In addition to being visible, it can cause painful cystic lesions, further affecting quality of life."
When you're not too busy accepting your acne, Blume does in fact sell products to help manage and clear it. The brand's products include
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