Ecosia, which plants trees with every search, went from 20,000 daily installs to 250,000 on Thursday.
Ecosia's installs spiked on Thursday 22 August, the company said, coinciding with an explosion in international media coverage of and social media outrage over the Amazon rainforest fires.
That spiked to 250,000 on Thursday. The firm said if it continues that kind of install rate, it will have 1 million downloads in August alone. Users voicing their concern on social media is partly responsible for the uptick in Ecosia's downloads. Business Insider found Instagram users encouraging their friends to download the app in response to the rainforest fires, and the app is prominently mentioned by users on Twitter alongside the #PrayforAmazonia hashtag.
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