Relaygoods.com takes returns of running shoes sold online and if they’re in mint condition, sells them back to runners who are putting in a lot of miles.
Shoes are expensive for runners who go through them frequently. Figure
For example, in late September, Relay was offering the previous version of the New Balance 800s—v12—for $79.99, while a few pairs of 11s were $64.99. Some current Brooks Ghost 15s were $104.99, while the 14s were $79.99. Asics Gel Kayano 29s were $79.99. There were only a few pairs of Nike, Hoka, and On to choose from—but stock changes daily.
“If I was working in a store and this came back, I would 100 percent start training in this, because it was so good,” he said. Across the athletic footwear industry, he says, 15 to 22 percent of all online purchases get returned. Relay takes shoes that have 99 percent of their life left in them and sells them at significant discounts.These days, Relay has more than 30 full- and part-time employees working out of its warehouse in Richmond.
Anything that’s good enough for resale gets gently cleaned and reboxed into a Relay shipping box that’s in the shape of a shoebox, lessening the environmental impact. “It seems crazy to put a shoebox inside a poly bag or another cardboard box,” Gleason said. “It’s unnecessary.” Orders received by 3 p.m. ET go out that day, via UPS.
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