The debut of a new TV show by Kelly Clarkson, a farewell to rocker and reality TV star Eddie Money, and news on the sale of the boyhood home of one of arena rock’s giants made up some of the …
in the service’s 24-hour tallies. Instead, organic plays will be the new yardstick of success.
The change comes because companies were gaming the system in order to win bragging rights. Buying ads touting the new music videos boosted totals, allowing companies to inflate claims on how many people watched the videos in the first 24-hours, thereby creating the illusion of momentum. remains a place where all artists are accurately recognized and celebrated for achieving success and milestones,” YouTube said in a blog post Friday.
Indian rapper Badshah may have sparked the change in policy. His “Paaagal” video briefly became the No. 1 music video record holder for the first 24-hours, eclipsing boy group superstars BTS. But most of the traffic was in paid ads., typically about his kindness and honesty. One of the most beloved stars of all-time, Money was known as unfiltered but always eager to help, particularly with young stars, and asked nothing in return.
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