This wine cooler has gone artisanal — and Kanye West is a fan

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This wine cooler has gone artisanal — and Kanye West is a fan
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This isn’t your 1980s wine cooler.

The back story: Do you remember when wine coolers were all the rage? You’d have to go back to when Ronald Reagan was president, MTV VIAB, +0.27% was in its infancy and the New York Mets were the hottest team in baseball. Yes, the ‘80s.

The brand, which was launched three years ago, is the brainchild of Jordan Salcito, director of wine special projects for Momofuku, David Chang’s family of cutting-edge restaurants. Her idea was to create “a portable beverage that shared my value system,” as in something organic, relatively low in alcohol and, yes, wine-based. Ramona is all that, plus it comes in an assortment of flavors — ruby grapefruit, lemon and the newly-released rosé.

In any case, Ramona has seemingly found its sweet spot. Sales have skyrocketed, increasing by more than 600% in 2018, the brand says. Ramona is now carried in 45 states, plus in countries ranging from Singapore to Sweden. Such celebrities as Rihanna and Kanye West are said to be fans.

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