It doesn’t matter how accommodating the industry may be — the next phase of the Xi Jinping era may be defined by less space for Western content.
never received a release in China this summer and scored just $162.8 million worldwide — a so-so figure even given the coronavirus pandemic. Still,Shang-Chi and the Legend of the Ten Rings, films that were built around Chinese talent in order to make a giant showing in the market. But to no avail. Neither film was given a release in the country that continues to take heat for reported human rights abuses.
The reversal of fortunes in China has begun to accelerate the past year. In 2021, just 25 U.S. movies were released theatrically in the country, many of which were minor indie titles instead of studio tentpoles. By contrast, some 45 Hollywood movies were shown on Chinese screens in 2019. That is forcing the major studios to pivot on their China ambitions, mostly because there is little to no growth to be attained in the country in the current climate. U.S.
“As Hollywood’s risk-reward calculus for China starts to get muddier and muddier, there’s a move for an entity, whether it’s a celebrity, athlete or company, to essentially do what Muhammad Ali did, which is to take a direct hit, short-term, on revenue but longterm create a brand that’s bigger than what they were originally known for,” says Blockers producer Chris Fenton, whose 2020 book,
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