I've spent years trying to craft a unified theory on why the Pumpkin Spice Latte launch feels earlier every year.
it essentially did away with its gold status-centric tiered system. It makes sense that Starbucks has also ended early launches for a select tier of fans, instead allowing everyone to order the PSL on the same, pre-Labor-Day date.
So, Starbucks' official launch has moved from the Tuesday after Labor Day to the Tuesday before. Why does one week make that much of a difference, especially since PSL superfans long had early access to the drink? Starbucks may not launch its Pumpkin Spice Latte until around the week of Labor Day, but other brands have no qualms about bringing back their own pumpkin spice products earlier. Kit Kat launched a pumpkin pie flavor in early August. Dunkin' is debuting its fall lineup on August 21. Even Starbucks got in on the August PSL action, debuting a pumpkin spice creamer on August 1.
There's also the customer hype factor. People started talking about the Pumpkin Spice Latte on social media in late July. When people are hyping a drink weeks before it hits menus , it feels as though the PSL is returning earlier than it is.So, we can accept that the PSL's early debut stretches even further into summer due to competitors' launches and customers' hype.18 of the 19 warmest years in global history have occurred since 2001.
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