The new squiggly icon might be the next big thing.
and, in particular, encourage clients to compete on quality. But this process only works if the protocol creator credibly commits that the system will be open and accessible on an ongoing basis — typically by building the protocol on decentralized infrastructure, such as a blockchain, where it is not fully controlled by any single entity or individual.” that gives each user an ID and username that can be used with any client that works with the Farcaster protocol.
While the Threads news is significant, it’s early days yet. At least for now, Threads is still part of a closed ecosystem controlled by Meta. And decentralized social media protocols have just a sliver of the user base seen on platforms like Facebook, Instagram, and Twitter. But if they do gain traction, they have the potential to become more embedded in our lives than even the current wave of social media applications.
At the same time, to gain widespread adoption, these protocols have to overcome significant hurdles. On top of all the ordinary barriers to entry in social media — people needing to re-establish their social graphs and content networks — there’s a user education challenge. Mainstream social media users are used to the existing, platform-based landscape, and are mostly unfamiliar with the benefits of protocol-based approaches .
Ironically, if Threads follows through with their promise to allow users to export and transfer their identities and social graphs to other platforms, this could prove to be a major catalyst for adoption of decentralized social media. But like with existing social media platforms, the biggest drivers of adoption will be killer applications. For Facebook, this was full-network social connection; for Twitter, it was real-time news media.
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