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more than $70 million this season without suiting up for a single game. Durant’s goal is to turn that income into assets at a scale few athletes not named Jordan or LeBron have attempted.
More directly, Thirty Five Ventures has a production arm creating basketball-themed documentaries, series and scripted shows for outlets like Apple, YouTube and ESPN. “LeBron James was the first case study that you can build a real business while you’re playing,” says Kleiman. “Kevin is building a real and authentic company.”
In the Bay Area as a Golden State Warrior, though, he had VIP access to the world’s hottest startups. “All the founders and investors come [to Warriors games], and you get to interact with and meet them,” Durant says. “They look like normal people, but they are changing the world so fast and have so much power.”
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