Here's why Tide Pods look like candy
Tide Pods' design was reflective of a long strategy of consumer product makers designing cleaners and personal hygiene products that exhibited food or drink attributes, according Dr. Frédéric Basso, a professor at The London School of Economics and Political Science, who has researched this trend, known as"food imitating products."
"Tide Pods obviously remind people of foods, especially foods that have been made to appeal to children," John Allen, an anthropologist at Indiana University and author of"The Omnivorous Mind: Our Evolving Relationship with Food," said in an email. It's"bite sized, processed, colorful, with a non-threatening texture, sort of like a cross between candy and a chicken nugget."Young children and elderly people with dementia started popping them into their mouths.
The company has an ongoing safety campaign on Tide Pods to educate consumers about proper use and storage of the product, a P&G spokesperson said. It includes advertising and content partnerships with online parenting channels. In 2015, Consumer Reports said laundry pods were too risky to recommend because of their safety issues.
Despite P&G's efforts to make Tide Pods' packaging and design safer and warn consumers on risks, a Tide Pods"challenge" meme spread rapidly on social media among teenagers daring others to swallow the pods in early 2018. Tide partnered with then-New England Patriots tight end Rob Gronkowski to issue a PSA and launched a safety campaign on social media.
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