This is what modern love smells like, according to Tiffany & Co.
has made a career of updating American classics , so it makes sense that in his current role as designer and chief creative officer of Tiffany & Co, Krakoff took on the most classic trope of all — love. After launching the first dual fragrances ever for the iconic brand this fall,sat down with the designer to talk about podcasts, big wave surfing, and how to keep the scent of love surprising.out the window. Each juice has its own interpretation on modern love .
Something with vetiver from my father. It was in high school, around 15 or 16, I was going to a prom or something and put on way too much fragrance. Seemed like the right thing to do. I'm more interested in other people, how they buy things, how they see things, why they buy things than I am in myself.Tiffany has been a beacon of love and commitment for many, many, many decades. Tiffany was about telling people how to get married, celebrate commitment, Tiffany really invented what people see as the diamond solitaire engagement ring. Modern love is sort of the counterpoint to traditional, nostalgic love.
Vetiver. But, I try not to bring my specific likes and dislikes to things. It has to be what we're trying to do. So no, if it doesn't make sense, it doesn't make sense.R.K.: It has to resonate quality and it has to be something that is well crafted and feels expensive and substantial but at the same time, fragrance is not such a commitment. Not like a piece of high jewelry is. Someone spending $1 million on a piece of jewelry — that has to do a lot of different things. It has to be something that person has their whole life.
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