'Interactive sleep streamers' don’t actual sleep. Instead, they rig their rooms so that every online donation corresponds to an action—more often than not, one that is loud and annoying. Is it worth it? (From 2022)
Nielsen doesn’t want to disclose how much his interactive streams make, but he says he earns “enough.” “If I do sleep streams twice a month, I make enough from those to pay my rent, pay my bills,” he says, adding that he’s able to earn more from his regular, noninteractiveAccording to Cornell professor Brooke Erin Duffy, this can be a problem.
, a book about the difficulties of digital labor. Successful sleep streamers, she says, “have drawn revenue from donations rather than ad sponsorships, and there’s a lot less stability when only one revenue stream is involved.” I put it to Duffy that copycats may struggle to earn the figures touted by boastful sleep streamers—and that they’ll sacrifice their quality of life for ultimately very little. She concurs. “Like many microniche genres of online content, sleep streaming is likely to draw many aspirants, but only a few will reap sizable financial rewards,” she says. “Most of the streamers who have been able to earn an income began with a built-in audience and capitalized off of the faddishness of the practice.
For Nielsen, sleep streaming is both financially and emotionally rewarding—he’s delighted when viewers reach out to say his streams helped them through tough times. “Some guy trying to fall asleep is enough to make another person happy, it’s enough to make them forget about their problems and just have a laugh for 20 minutes,” he says. For this reason, he’s not going to stop any time soon.
“My current plan is to get a house so I can do it bigger and better,” Nielsen says. He wants to put a “giant fucking subwoofer” directly under his bed. “At some point, there might be a breaking point where I say I can’t do this anymore,” he concedes, “and I’ll probably take a break and then come back to it again.”
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