Today’s witches are increasingly congregating on TikTok where you can get live-streams tarot reading, spell tutorials, educational videos on crystals, candles, plants and their take on the study of 'magick'. Via WiredUK (From 2020)
Take a trip into one of these hashtags and you’ll encounter a thriving community that live-streams tarot readings and spell tutorials, and posts engaging, educational videos on crystals, candles, plants and their take on the study of 'magick' .
TikTok isn’t the first place that modern-day witches have congregated online, but the way the platform is constructed have made it an ideal digital home for those interested in the occult. As a platform, TikTok’s content revolves around 15-second videos that are narrated or paired with music, and can be ‘duetted’ by other users so their video sits side by side with the original., a media brand championing women around the world.
The algorithm also plays a big part. Instagram’s algorithms for choosing what content to prioritise is seen as a hindrance, stifling content creators to the point where they have to make an effort to beat it or outsmart it. “Hashtags allow you to find your community but [TikTok’s] algorithm also allows serendipitous discovery of communities you might not even know you’re interested in yet,” says Slee. “That’s something which I don’t think the Instagram algorithm offers as well.
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