TikTok Influencers: How The TikTok Mascara Fiasco Changed The Way People Shop
If you’ve even opened TikTok in the last couple of weeks, you probably know about the mascara drama that went down during the last week of January. In short, a famous BeautyTok influencer named Mikayla Nogueira partnered up with L’Oreal to promote their “Telescopic” mascara. Instead of just using the mascara, Mikayla sneakingly added false lashes at the end of the video, claiming that she got the look by only using 2-3 coats of the L’Oreal mascara. Needless to say, her followers weren’t happy.
Most products that went viral on this social media platform would be sold out immediately. Even the mascara that I mentioned previously was sold out for weeks after the video was posted. So you can only imagine the money that brands would pay to successful TikTok influencers such as Mikayla. And there’s nothing wrong with that. But there is something wrong withMost of us are already aware of the fact that traditional advertisements aren’t realistic.
The first one — look for reviews from smaller accounts. Unsponsored videos from real-life people who have nothing to gain or lose from reviewing a product are more trustworthy than the ones of influencers who partner up with big brands. That sounds a bit rough, but it’s true. There’s no need to sugar-coat your opinion when you have no ties to the brand.
Another great tip — even if a product is hyped up on the internet, don’t buy it before checking it out at the store. Most makeup products have testers available in every drugstore. Testing them out first will give you a better idea of the color, texture, and formulation of the product you’re eying. The only person who has to be satisfied with the product is you. So make sure to value your own opinion before anyone else’s.
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