TikTok is making changes to its Effect Creator Rewards program. These changes will affect creators of viral filters and effects.
, TikTok outlined the upcoming changes, which will include a lower threshold to join, and a new payment structure.
The Effect Creator Rewards program was first announced in May with roughly $6 million set aside to pay the creators of effects and filters. Prior to the program's launch creators were essentially making filters, mini games and more for little to no reward — despite being integral to the success of the platform. Creators were previously required to have their filters used in at least 500,000 videos.
The program will also expand geographically. Creators in Brazil, Australia, Canada, Finland, Indonesia, Ireland, Japan, Korea, Malaysia, Netherlands, Philippines, Poland, United Arab Emirates and Vietnam are now eligible. While this is a step towards more inclusivity, there's no indication of when the program may become open globally.
TikTok went on to announce it would be taking a new approach to payouts. Under the new rules, the pay rate will now be variable instead of a flat fee. TikTok says the payment each creator receives will be based on a few things, such as"the region where the video was created.” As of right now, it remains unclear whether this will be a good or bad thing for creators.
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