If you've ever wondered why TikTok suggested a certain video in your feed, you may start to get a little more clarity.
If you’ve ever wondered why TikTok suggested a certain video in your feed, you may start to get a little more clarity. TikTok on Tuesday said it is beginning to roll out a new feature to add more context about how the platform’s algorithms recommend videos in your “For You” feed. With the new option, you can click on the share button on the video and then select the question mark icon dubbed, “Why this video.
The new update comes in the wake of renewed scrutiny that TikTok’s powerful algorithm may lead users, and especially its youngest users, down concerning rabbit holes, including directing them to potentially harmful subject matter such as content around suicide and eating disorders. It also comes as a growing number of state and federal lawmakers continue to pressure TikTok over its ties to Beijing through its parent company.
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