Inside UTA's deal with TikTok star Charli D'Amelio and how the talent agency plans to expand her influencer business
by receiving a cut of the influencer's earnings, which typically ranges from 10% to 20%, depending on how much the agent does for the client, according to industry insiders.UTA can work to expand her career in comedy by introducing her to producers, casting directors, and writers, Goodfried said.
D'Amelio, for example, is a dancer, and Goodfried said she could plan a tour — similar to the 16-year-old YouTube personality JoJo Siwa, who has gone on multiple live concert tours with Nickelodeon – or she could expand her business through YouTube, brand campaigns, acting, or with a podcast. : Eyal Baumel, the CEO of Yoola, broke down the company's global strategy and how it turns clients into fast-growing YouTube creators.
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