Short-form video platform TikTok enjoyed a huge increase in viewership in the first six months of the year in Southeast Asia, contributing to a sudden halt to the overall growth of premium (SVOD) v…
enjoyed a huge increase in viewership in the first six months of the year in Southeast Asia, contributing to a sudden halt to the overall growth of premium video, according to a new report.show that TikTok is increasingly a major driver of viewership growth on mobile and web platforms in the region, responsible for over 70% of growth in streaming minutes over the past two years.
The overall SVOD market flattened dramatically, with the measured region adding only a net 7,000 new subscribers. That represents a marked slowdown from more than 7.0 million net new additions in the second half of 2022 and 3.7 million net adds in the first half of 2022. Southeast Asia had 47.6 million SVOD subscriptions at the end of 1H 2023.There was net subscriber growth in Thailand, Malaysia and the Philippines, but contraction in Indonesia, the region’s most populous country.
All leading premium VOD services are also investing in Southeast Asian content, with 50% of SEA’s premium VOD audiences viewing local content in 1H 2023.
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