TikTok and media company MACRO have teamed up to launch new incubator program called 'TikTok Latinx Creatives' to help develop the Latinx creative community on the platform.
The new incubator program will"invest in and support" emerging Latinx creators and music artists on TikTok.
The 10-week program announced ahead of Hispanic Heritage Month will focus on nurturing and developing 150 talented Latinx creators and music artists."We're driven to spotlight and supportwith a platform that amplifies their voices and a community that is moved by them," TikTok said in a statement. "Building on the success of our MACRO x TikTok for Black Creatives program, we are thrilled to again partner with TikTok to identify and develop the next generation of Latinx entertainers," , MACRO's chief brand officer, said in a statement."As a company, we have had much success in championing storytellers and giving them a platform to tell their stories and build businesses. We look forward to discovering new talents through this industry leading program.
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