Apple is already behind Samsung on smartphone sales, and it doesn't have anything to do with tariffs.
An increase in iPhone prices might mean existing iPhone customers are even slower to upgrade than usual, but that has nothing to do with Samsung.
Apple is due to be slammed with 10% tariffs in the next few months, because it makes the bulk of its devices in China and then imports them to the US and globally. Its"affordable" iPhone 5C was widely considered to be the worst model it ever released, while the supposedly cheap iPhone XR was still out of reach for the really budget-conscious consumer, with a starting price of $749.
But the approach has meant it's missing out on the millions of consumers in emerging markets who are buying their first internet-connected device. These consumers, in places like India, China, and Latin America, are skipping buying PCs or laptops, and turning to cheap entry-level Android devices as their first internet device.of its flagship device and iPhone rival the Galaxy S10 in the second quarter, but said its solution would be to produce more of its budget A-series of phones.
Surveys show not that iPhone users are switching to Samsung or other Android devices, at least not in bulk,. CEO Tim Cook said in January that people were taking longer to upgrade.
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