It took a hit, yes, with a subscriber miss and plummeting stock price, but be careful what you extrapolate and don't bet against the brand.
This might be a good time to pause and breathe if you're at Netflix, have invested in Netflix or you're a competitor eating popcorn and hoping for further damaging and/or irritating news about Netflix.domestic subscribers for the first time in roughly eight years and its projections for worldwide subscribers — 5 million — ended up well short at 2.7 million which, coupled with the domestic losses, sent the stock tumbling and billions into the ether .
2. If it turns out that the price increase was partly to blame for domestic losses, will those subscribers shift to Hulu or Disney+ or, looking at the numbers, both? That bears watching and might be a longer-term trend to monitor. That, of course, will be fascinating to see develop, if it does at all. Netflix hasn't had to make hardly any changes to, for lack of a better description,, for ages now. One very intriguing but neglected point about how Netflix reacted to this recent subscriber downturn was one of the excuses it rolled out: That content in the second quarter maybe didn't excite people who were looking to subscribe.
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