For each person who rides down the 'Pride Slide,' Tinder will donate $10 toward efforts to pass the Equality Act.
Tinder is celebrating Pride Week with a giant rainbow slide the dating-app company has installed in New York's Flatiron District.
At the bottom of the slide, riders are encouraged to"slide into their senators' DMs" and urge them to support the Equality Act, a bill now before Congress that would add sexual orientation and gender identity to the groups protected under federal anti-discrimination laws.Michael Loccisano/Getty Images
."We believe everyone should have equal rights, and by calling on our millions of users to show their support and take action, we hope to make real change for the LGBTQ+ community." There are an estimated 50 million Tinder users worldwide, with 4.1 million perople subscribing paying for premium options.
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