Here are some tips from a CEO and top influencer on developing a best-in-class influencer program:
Tamara McClearyWhat do you want to achieve? How will you measure success? When I consult with brands, I reverse engineer success by clearly identifying desired outcomes, understanding executive-level expectations, and evaluating KPI’s the program will ultimately be measured against. Obtain multiple bids . Look at various companies and don't just settle on the first one that comes to you.
Make sure the company you decide to work with explains their process thoroughly, and get your results in writing. If the company you are considering is not utilizing analytics in the selection of influencers beyond vanity metrics, you’re not working with pros and abort mission. At my organization, Thulium, we employ a heavy emphasis on engagement metrics to weed-out the false appearance of influence.
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