Being No. 1 on Billboard charts still carries a premium in 2019. To get there, rock bands add albums to concert tickets.
By Ethan Millman Aug. 9, 2019 5:30 am ET It’s a long way to the top if you want to rock ’n’ roll in 2019.
“The charts are a form of marketing,” said Merck Mercuriadis, a longtime music executive and founder of music investment company Hipgnosis Songs Fund. “If you’re able to say ‘I’m Jack White, and in 2019 I’m still having No. 1 albums,’ that’s a major statement to the industry.” Since 2017, nearly every rock album that reached No. 1 on the charts was offered as part of a ticket bundle, including the only two rock albums to top the charts so far this year—the Raconteurs’ “Help Us Stranger” and Vampire Weekend’s “Father of the Bride.” And “Father of the Bride’s” rock designation was a stretch to some; it topped Billboard’s rock chart , but Spotify data designates the band as more of an indie-pop act.
Rock duo the Black Keys publicly denounced the bundling practice when they released their album “Let’s Rock” in June.
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