Generative AI will eventually be a valuable tool in some creative realms like script writing, but only if Hollywood has the guts to build it from the ground up. 📸: WIRED Staff; Getty Images / 🔗
Now, generative AI is the potential kill shot, the one that could cause copyright owners to surrender their library of scripts, created over decades, in exchange for promised benefits that will never arrive.
Second, the flaws of today’s generative AIs make them unsuitable for serious work, especially in creative fields. General purpose AIs, like ChatGPT, are trained on whatever content the creator can steal on the internet, which means their output often consists of nonsense dressed up to appear authoritative. The best they can do is imitate their training set.
Fourth, there is no reason Hollywood cannot create its own generative AI to compete with ChatGPT. Studios and writers control the intellectual property needed to make a great AI. A generative AI that is trained on every script contributed by a single studio or collection of studios would produce wildly better scripts than ChatGPT. Would it produce the next? No. But it could produce an excellent first draft of an Emmy Awards show script.
Some might say that Hollywood does not have the ability to “do technology.” That is ridiculous. Pixar, Weta Digital, and the CGI special effects industry demonstrate that Hollywood can not only master technology, but also innovate in it.
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