Toblerone is changing its chocolate bar's iconic packaging as the company moves to comply with new 'Swissness' laws. But don't worry: The chocolate will stay the same.
Toblerone is changing its chocolate bar's iconic packaging as the company moves to comply with new"Swissness" laws. But don't worry: The chocolate will stay the same.
"For legal reasons, we have to adapt our packaging to the Swissness legislation and, among other things, remove the Swissness notice on the front of the Toblerone pack," Mondelez said in the statement, adding Toblerone bars will still continue to be produced in Switzerland. For food, at least 80% of the raw materials must come from Switzerland, and for milk and dairy products, 100% of the milk must be taken into account, including processing stages,These regulations help protect the credibility and value of the Swiss label, the government says, citing studies that show the value added by the Swiss brand can be up to 20% for certain products, and up to 50% for luxury goods.
"The other changes to the packaging also reflect Toblerone’s heritage," the company said."The font and brand logo are inspired by the Toblerone archives and include the signature of our founder Tobler."CNBC reportedMondelez said the bars will still be produced in Switzerland and that it will continue to invest in its factory in Bern, Switzerland.
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