The Tokyo 2020 Olympics have generated record domestic sponsorship revenues of m...
Lausanne, Switzerland - The Tokyo 2020 Olympics have generated record domestic sponsorship revenues of more than $3 billion, the International Olympic Committee said on Tuesday - three times more than any previous summer Games.
The IOC’s Coordination Commission chief for Tokyo, John Coates, said local sponsorship agreements were up to 62 companies for all three tiers of sponsorship arrangements. The three companies have separate deals with the IOC as major sponsors of the organization, worth hundreds of millions of dollars in total.
The IOC has been struggling to attract new cities to bid for the Games and awarded the 2026 Winter Olympics on Monday to Milan and Cortina D’Ampezzo after four other cities dropped out and Stockholm was left as the only other bidder.
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