Racking up gold medals in sports like gymnastics or swimming on the world’s biggest stage is lucrative. (Just ask Simone Biles or Katie Ledecky.) Now, Suni Lee and Caeleb Dressel are looking at a seven-figure windfall.
“People will remember that and empathize with him,” Delpy Neirotti says. “A star like this is also relatable to others, and when he breaks down and shows emotion like that, he’s relatable.”
However, a key caveat of the new ruling is that non-Olympic sponsors can’t mention the Games in their brand advertising, so as to maintain Olympic sponsor exclusivity. Rule 40 is still a work in progress, according to Brant Feldman of American Group Management, which represents Olympic and Paralympic athletes for endorsement deals. With each Olympic federation interpreting the provision in its own way, there are regulatory questions that need to be sorted out. “It’s way more complicated than that,” Feldman says.
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American Suni Lee adds bronze medal on uneven bars to all-around titleSuni Lee has already won gold in the all-around and silver in the team competition.
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Suni Lee and Her Parents Went Through So Much Before the Tokyo OlympicsThe Olympic gymnast’s family has an incredible story of resilience.
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Suni Lee reflects on missteps in bars routine, still winning bronze: ‘Sad but blessed’Suni Lee reflects on missteps in bars routine but still winning bronze: 'Sad but blessed'
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Suni Lee Swings to Bronze and Nina Derwael Makes History at Olympic Gymnastics Bars FinalSunisa Lee won bronze in the Tokyo Olympics bars final for women artistic gymnasts with a score of 14.5. Belgium's Nina Derwael won gold and made history.
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Suni Lee of Team USA Wins GoldWith Simone Biles in stands.
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Suni Lee wins bronze in bars despite rare mistakes, adding to gold and silver medalsUneven bars are considered one of Lee’s specialties, but the young gymnast made a few uncharacteristic slip ups in Tokyo on Sunday.
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