Tokyo Olympics Get Off to a Somber, Unnerving, Heavily Branded Start on NBC

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Tokyo Olympics Get Off to a Somber, Unnerving, Heavily Branded Start on NBC
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Despite all odds, an ongoing pandemic and almost definitely common sense, the Olympic Games kicked off in Tokyo on Friday to much fanfare, a practically empty stadium and a sizable anti-Olympics pr…

infections under control, these Olympics are truly unlike no other — a fact the ceremony conveyed both on purpose and quite accidentally.

The performance eventually picked up the pace and vibe throughout the night, joyous tap dancing and Hiromi piano cameo and all, but the night ultimately retained a more solemn tone than celebratory. Not even the choral rendition of The Beatles’ “Imagine” — this is, incredibly, 100% true — could quite buoy the ceremony beyond its dire extra-textual circumstances, though the reveal that Haitian-Japanese tennis star Naomi Osaka would be the country’s final torchbearer came close.

When NBC first cut its coverage to a split-screen featuring a muted screen of athletes waving on one side and a blaring Walmart commercial on the other, it was almost too on the nose. During an opening ceremony trying to convey a sense of unanimous strength and spirit across the globe during an especially hard year, NBC’s commercial obligations nevertheless persisted, reminding everyone in the U.S. audience what really matters.

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